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Samples of Our Work
Before Makeover
After Makeover
After Makeover
Before Makeover
After Makeover
Before Makeover
After Makeover
Before Makeover
After Makeover
Need More Customers? Stand Out From the Crowd
[Excerpt from redesigned Minnesota Rural Electric Association Member Program Brochure. This Marketing Makeover helped increase membership and revenue by more than 20 percent. Trade show banners, newsletters, website and other materials were also redesigned to more effectively brand the organization.]
Co-op Buying Power
Electric co-ops are the fastest-growing utility market in the country; many are adding consumers faster than investor-owned utilities. An MREA Associate Membership offers extraordinary access to decision makers at 44 distribution cooperatives and 6 generation and transmission co-ops that, together: employ 2,625 people, serve more than 714,000 customer meters (1.6 million people) in 85 percent of the geographic area of Minnesota and sell almost 13 billion kilowatt hours of electricity per year or about $991 million in revenue.
Advertising
Advertise in the MREA Member Directory and Buyers’ Guide, the MREA Report, Member Connections e-newsletter and Minnesota Co-op Power magazine.
Information
Register for MREA conferences and workshops to help you keep up with new developments in the rapidly changing electric utility industry. Associate members also receive FREE subscriptions to three different MREA publications with up-to-the-minute news about all aspects of the energy sector.
Marketing and Networking
Exhibit your products and services at trade shows and conferences throughout the year. Attend receptions and golf outings to network with electric cooperative leaders including CEOs, Line Superintendents, Engineering & Operations, Member Services, Financial and Human Resources staff.
Don’t delay. Join more than 130 other businesses in becoming an MREA Associate Member and begin enjoying your member benefits today! See the before and after brochure.
Contact us for all your marketing brochure and branding needs.
Small Business Finds Cost Savings With Simple Changes [Cooperation Magazine was cut from 8 pages to 4 and issues increased from 2 to 4 each year as part of a Marketing Makeover. All writing and photography by Carolyn Sampson. When Dakota Electric Association joined the Touchstone Energy consortium of electric cooperatives, Carolyn led the re-branding effort, redesigning newsletters, brochures, letterhead, business cards and more.]
Small businesses face many unique challenges, and among these challenges is managing energy costs. While large commercial and industrial companies often employ full-time energy managers to help research options for minimizing energy costs, most small businesses do not have the resources. Energy management duties usually fall to the business owner who has little time to spend researching energy-saving alternatives. That's why Dakota Electric offers experienced Energy Experts® to help businesses identify ways to cut energy costs and improve their bottom line.
The Burnhaven Veterinary Hospital, established by Dr. Roger Larson in 1976, is an example of a small professional office that benefited from these services. Read more
Contact us for help with all your business-to-business and consumer newsletter and magazine needs.
Fulfilling Childhood Dreams
[The CAP Agency Annual Report was reduced from 32 pages to 16, allowing the organization to publish a full-color piece for the same cost as their previous 2-color report. All writing, photography and graphic design by Carolyn Sampson.]
Head Start para-professional Sophal Chai's journey to the CAP Agency in Rosemount was a long one. Ten years ago she was a wife and mother of four young boys, running a jewelry business in her native Cambodia. But her family faced an uncertain future when her 37-year old husband was diagnosed with cancer.
As Sophal held her dying husband's hand, he made her promise to move with their children to the United States of America. Cambodia is a small country, she explained, and her husband believed his children would live longer, healthier lives in America.
Sophal wasted no time preparing for her new life in the United States. Soon she enrolled in English classes, the only adult in a group of six-year olds. Every week she closed her shop for one hour to attend the class, quickly progressing through the first four levels. At the fifth level, only five students remained and the teacher could not afford to hold the class for such a small group. Stlll not satisfied with her proficiency, Sophal paid the teacher $20 per month to come to her home one hour each day for a year.
When Sophal finally moved to America, her children initialy remained behind in Cabodia with her mother. With no family in the U.S. except a second cousin, she had few prospects for supporting four children. Read more
Contact us for help with all your annual report design and copy-writing needs!
MREA.ORG
[Text written and design directed by Carolyn Sampson. mrea.org.]
Economic Development
Because they are owned by their members, Minnesota electric cooperatives are an integral part of the communities they serve. With more than 65 years of experience in providing affordable and reliable electric service, cooperatives are a ready-made delivery system for improving the economic health of their rural and suburban communities.
As a result, cooperatives do more than just supply power. They aggressively work to attract new businesses and help expand existing businesses. Cooperatives often undertake projects that improve infrastructure and quality of life, cornerstones of economic development and job creation. Cooperatives, for example, spur job creation by guaranteeing zero-interest loans secured through the USDA Rural Development Service. Projects funded by these loans benefit entire communities, not just areas served by electric cooperatives.
The economic development efforts of Minnesota electric cooperatives are an extension of the rural electrification program's original goal to provide a quality of life for all citizens no matter where they live. Read More
Contact us for help with all your website design and copy-writing needs!
The 35 Cent Tour
Madore for Congress Campaign Commercial
Written and directed by Carolyn Sampson
Contact us for help with all your video production needs!
MREA Informational Brochure for State Legislators
State legislators receive piles of brochures and magazines from organizations around the state. To stand out from the crowd, the photo of the state capitol was replaced with a photo of electric utility lineworkers and a bucket truck, more clearly communicating who the brochure was about instead of who it was for. The inside was also redesigned for easier reading.
Contact us for help with all your brochure design and copy-writing needs!
[Excerpt from redesigned Minnesota Rural Electric Association Member Program Brochure. This Marketing Makeover helped increase membership and revenue by more than 20 percent. Trade show banners, newsletters, website and other materials were also redesigned to more effectively brand the organization.]
Co-op Buying Power
Electric co-ops are the fastest-growing utility market in the country; many are adding consumers faster than investor-owned utilities. An MREA Associate Membership offers extraordinary access to decision makers at 44 distribution cooperatives and 6 generation and transmission co-ops that, together: employ 2,625 people, serve more than 714,000 customer meters (1.6 million people) in 85 percent of the geographic area of Minnesota and sell almost 13 billion kilowatt hours of electricity per year or about $991 million in revenue.
Advertising
Advertise in the MREA Member Directory and Buyers’ Guide, the MREA Report, Member Connections e-newsletter and Minnesota Co-op Power magazine.
Information
Register for MREA conferences and workshops to help you keep up with new developments in the rapidly changing electric utility industry. Associate members also receive FREE subscriptions to three different MREA publications with up-to-the-minute news about all aspects of the energy sector.
Marketing and Networking
Exhibit your products and services at trade shows and conferences throughout the year. Attend receptions and golf outings to network with electric cooperative leaders including CEOs, Line Superintendents, Engineering & Operations, Member Services, Financial and Human Resources staff.
Don’t delay. Join more than 130 other businesses in becoming an MREA Associate Member and begin enjoying your member benefits today! See the before and after brochure.
Contact us for all your marketing brochure and branding needs.
Small Business Finds Cost Savings With Simple Changes [Cooperation Magazine was cut from 8 pages to 4 and issues increased from 2 to 4 each year as part of a Marketing Makeover. All writing and photography by Carolyn Sampson. When Dakota Electric Association joined the Touchstone Energy consortium of electric cooperatives, Carolyn led the re-branding effort, redesigning newsletters, brochures, letterhead, business cards and more.]
Small businesses face many unique challenges, and among these challenges is managing energy costs. While large commercial and industrial companies often employ full-time energy managers to help research options for minimizing energy costs, most small businesses do not have the resources. Energy management duties usually fall to the business owner who has little time to spend researching energy-saving alternatives. That's why Dakota Electric offers experienced Energy Experts® to help businesses identify ways to cut energy costs and improve their bottom line.
The Burnhaven Veterinary Hospital, established by Dr. Roger Larson in 1976, is an example of a small professional office that benefited from these services. Read more
Contact us for help with all your business-to-business and consumer newsletter and magazine needs.
Fulfilling Childhood Dreams
[The CAP Agency Annual Report was reduced from 32 pages to 16, allowing the organization to publish a full-color piece for the same cost as their previous 2-color report. All writing, photography and graphic design by Carolyn Sampson.]
Head Start para-professional Sophal Chai's journey to the CAP Agency in Rosemount was a long one. Ten years ago she was a wife and mother of four young boys, running a jewelry business in her native Cambodia. But her family faced an uncertain future when her 37-year old husband was diagnosed with cancer.
As Sophal held her dying husband's hand, he made her promise to move with their children to the United States of America. Cambodia is a small country, she explained, and her husband believed his children would live longer, healthier lives in America.
Sophal wasted no time preparing for her new life in the United States. Soon she enrolled in English classes, the only adult in a group of six-year olds. Every week she closed her shop for one hour to attend the class, quickly progressing through the first four levels. At the fifth level, only five students remained and the teacher could not afford to hold the class for such a small group. Stlll not satisfied with her proficiency, Sophal paid the teacher $20 per month to come to her home one hour each day for a year.
When Sophal finally moved to America, her children initialy remained behind in Cabodia with her mother. With no family in the U.S. except a second cousin, she had few prospects for supporting four children. Read more
Contact us for help with all your annual report design and copy-writing needs!
MREA.ORG
[Text written and design directed by Carolyn Sampson. mrea.org.]
Economic Development
Because they are owned by their members, Minnesota electric cooperatives are an integral part of the communities they serve. With more than 65 years of experience in providing affordable and reliable electric service, cooperatives are a ready-made delivery system for improving the economic health of their rural and suburban communities.
As a result, cooperatives do more than just supply power. They aggressively work to attract new businesses and help expand existing businesses. Cooperatives often undertake projects that improve infrastructure and quality of life, cornerstones of economic development and job creation. Cooperatives, for example, spur job creation by guaranteeing zero-interest loans secured through the USDA Rural Development Service. Projects funded by these loans benefit entire communities, not just areas served by electric cooperatives.
The economic development efforts of Minnesota electric cooperatives are an extension of the rural electrification program's original goal to provide a quality of life for all citizens no matter where they live. Read More
Contact us for help with all your website design and copy-writing needs!
The 35 Cent Tour
Madore for Congress Campaign Commercial
Written and directed by Carolyn Sampson
Contact us for help with all your video production needs!
MREA Informational Brochure for State Legislators
State legislators receive piles of brochures and magazines from organizations around the state. To stand out from the crowd, the photo of the state capitol was replaced with a photo of electric utility lineworkers and a bucket truck, more clearly communicating who the brochure was about instead of who it was for. The inside was also redesigned for easier reading.
Contact us for help with all your brochure design and copy-writing needs!
Sampson Communications
1795 Covington Lane | Eagan, MN 55122 | Phone 651-470-3937 carolyn@sampsoncommunications.com
